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In this economy, she observes, "there may be more wait time between waxes—some women come in every six weeks instead of four—but it makes them feel good without dropping a ton of cash." As Christine, 31, of Minneapolis, says, "I do it because I like that clean, put-together feeling, although the side benefit—a guy's appreciation—doesn't hurt."And guys seem to be fans.Of the 500 men surveyed by Schick, 79 percent said they like neatened-up bikini areas, while 21 percent either don't care or are turned off by it.Waxers across the country report that business is booming.Paulina Youkhanna, owner of the House of Wax Day Spa in Morton Grove, Illinois, had seen six new clients on the day called."Long hairs take more time to pull out," says Lisa, 23, of Palo Alto, California. "Book the appointment for at least a week after your period; the area can be sensitive the week before menstruation.
As it turns out, a lot of men see grooming down there as an intimate little treat—they don't just think you've waxed, they think you've waxed .Which is egocentric and cute, all at the same time."When a woman I'm with takes time to landscape,'" says Joe, 29, of Atlanta, "it shows that she's trying to look sexy in a way that only be able to see."When the underwear came off," she recalls, "he took one look and said, Women used to have such big, gross bushes. Suddenly, my Brazilian was no longer this sexy, liberating thing, but a whole bunch of money—and pain—spent on making myself hookup-ready.I'm glad Brazilians have become, like, required.'""My first thought was: How many has he seen? I said, Sorry, I'm not feeling this,' got out of his bed, hailed a cab and went back to doing my own lady-scaping."Amanda's Prince Charmless was right about one thing: Over the last several years, wax jobs have gone from being a risqué novelty to a basic grooming procedure countless women undergo regularly.
"Same with seeing who wears a thong, who enjoys what position.