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For more information, visit IBISWorld’s Dating Services in the US industry report page.Follow IBISWorld on Twitter: https://twitter.com/#! /IBISWorld Friend IBISWorld on Facebook: IBISWorld industry Report Key Topics Companies in this industry provide services allowing clients to meet with other clients, usually with the intent of pursuing romantic relationships.“Industry firms that provide subscription-based membership, however, faced revenue declines during 2009 due to declining per capita disposable income levels during the recession,” explains IBISWorld industry analyst Caitlin Moldvay.“Fortunately, revenue has grown consistently throughout the remainder of the five-year period.” In response to the increasing number of US adults with smartphone devices, companies introduced a bevy of new products, including i Phone, Android and Blackberry dating apps, as well as locations services that use global positioning system (GPS) technology to find other single people in a customer’s vicinity.It is estimated that niche dating networks and services catering to the baby-boomer generation will experience the most growth.In addition, revenue for the mobile dating market is expected to nearly double in the next five years, with rising smartphone adoption and new location-based features leading the market.These segments are identified by age, 20-35 year olds and 36-60 year olds.Recognizing that each group has different goals in a matchmaking service and respond differently to marketing messages, Compu Date will target each group distinctly.
Industry consolidation is largely the result of increased mergers and acquisitions, as larger companies acquire well-established dating sites and companies to increase the density of their consumer bases.
Because there are a myriad of different dating sites for consumers to choose from, companies are increasingly targeting companies with well-established reputations. Personals was one of the company's largest competitors, so this migration caused significant industry consolidation.
Current major players in the industry include Inter Active Corp (IAC), which owns popular sites like and OKCupid.com, and e Harmony. IAC also acquired OKCupid.com, Singlesnet and People Media in 20.
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Compu Date has identified two distinct market segments.
The younger crowd is looking more for someone to spend time with, a short-term commitment type relationship.