In more simple terms, Zoosk doesn't make their users fill out their profiles unless they want to.
Their "Behavioral Matchmaking" system takes a users' patterns throughout the site to determine who they'd be most suited to romantically and/or sexually.
You are not required to submit any information you are not comfortable with.
All your personal information can be private and anonymous.
If you say no, you'll then be asked to flesh out your profile slightly - most members (in my experience) have nothing listed except their age, general location, profile name and a picture - and then you'll be shown someone else's profile nearby.
User profiles can include several video clips and photos.The company was also operating on the start-up principle that profits do not matter.With these problems at the company, Zoosk canceled its IPO in December. To improve revenue, the company decided in November 2014 to require a paid membership to send messages.This is an ideal feature that every dating site must display so that users can determine if a profile is worth trusting or not.Zadeh worked at Microsoft after graduating with a master's degree from University of Maryland in computer science, which is part of the University of Maryland College of Computer, Mathematical, and Natural Sciences.
Despite $200 million in revenue collected in 2014, as well as a profit the previous year, Zoosk lost money in 2014.